Ladi Biosas _high premium extra virgin olive oil with a Vertical Integrated Production Processes and Horizontal Hierarchy structure highlights art as a driving force even in food production.
Ladi Biosas* is standardized in a certified olive mill and all bottles are numbered (one-by-one) which bear the signature of the great Messenian painter-engraver Mr. Takis Katsoulidis (the font is his own creation), while the Olive Oil is extracted from our own organically grown olive groves in the State of Messinia at Kefalovryso village (40km from Kalamata) in the Southern Peninsula of Peloponnese.
Our vision is not just to create a superb Premium product, nor is the «Εnd in Ιtself» the profit (hence the paraphrase Lathe-Λάθε Biosas το Ladi Biosas) but a “magnetic field” that will attract people with different starting points which will converge their expressive powers and the reason of that will be the production of an agricultural product…
*(Ladi Biosas derives by rephrasing, ‘Lathe Biosas’ wich summarizes the core of Epicurean philosophy of life and it means to live unobtrusively, preserving tranquillity. It constitutes an aspect complete opposite to the common one, according to which life style, popularity, celebrity and recognition are to be pursued.
Man’s alienation from his own self reflection and his familiarisation with a fake one as well as the endlessly recycling centrism of thymic (by terms of recalling brutish needs and instincts), deviate him from the pursuit of happiness. Although happiness appears to be an elusive goal (fairy picture), Epicurus refers to it as something that can be accomplished and above all last. As the duration of happiness is the most sensible bet.)
